How to Create, Host and Promote a Professional Meet-Up Group (Pt. 2) Building Your Future Now

How to Create, Host and Promote a Professional Meet-Up Group (Pt. 2) Building Your Future Now There are many great benefits to starting and maintaining a professional meet-up group. If you are willing to take time to build one up you will definitely reap the benefits sooner than later. Promote the Benefits It might be a bit tough in the beginning to attract professionals to the meet-up you just made. Focus on giving loads of value to the attendees. Along with the networking aspect to it, promote it as an important learning-based meet-up where they will meet like-minded professionals. Try to acquire guest speakers or develop workshops on skills needed in your specific field. Brainstorm ideas of providing interesting parts to the meet-up and try to make it unique in comparison to others in your area. Promote on Social Media Promotion on social media is a big part of getting your meet-up the attention of the right professionals. At first try spending a few dollars on boosting ads (On Facebook) and see what the reaction is. As your meet-up grows word-of-mouth will be an essential component to your marketing strategy. Facebook and LinkedIn are the two cornestone social media platforms that you must be using. Branding Website You dont have to spend an arm and leg on branding your meet-up and creating a website. You can find a decent designer to create a logo on Fivrr and you can easily create a website on Squaredspace, WordPress, Wix, or Googlecheck out which one best fits your needs, but all are pretty good. Remember to print out business cardsyou can use a local printer in your area or use Vista Print which always has some type of promotion going on! For between $250 to $350 you can have a well-branded, decently marketed meet-up with a great website! Sponsorship You can really put your skills to the test by connecting with local business or organizations if they want to sponsor your meet-up(s). You can create simple packages and again tout the benefits of your meet-up. Try building your event over time and you will at least have something established to sellwhether it be the growth of the meet-up, quality of guest speakers or the workshops that you have created. Image: Raw Pixel